About Us

Welcome to our small but mighty family-run business where compassion fuels creativity and every product has a purpose.

As lifelong animal lovers and proud rescue parents, we have built this brand around a simple but powerful idea: animals of all kinds deserve love, safety and respect. From cats and dogs to rabbits, turtles, birds, horses and beyond, we believe every creature—furred, feathered or scaled—deserves a chance to thrive.

The need is endless. Across our home region Michigan, the U.S and around the world, animals face hardship every day. That’s why we’ve committed to using our platform to help. A portion of proceeds from our products—like T-shirts, sweatshirts, coffee mugs, and more—is donated to animal rescue efforts, wildlife rehabilitation centers and sanctuaries that care for neglected, injured or displaced animals.

Many of the designs we create are a tribute to the animals who inspire us and the people who fight for them. Whether you're sipping from a mug that celebrates your favorite species or wearing a tee that speaks for those who can't, you're helping us make a difference—one paw, claw or hoof at a time.

Thank you for joining our mission. Together, we’re building a kinder world for all creatures great and small. “ A World of Kindness Starts With You”.

With love and wild-hearted gratitude!